The Importance of Knowing Your Market’s Culture.
British retail giant Tesco thought they knew American culture. They didn’t. Now their mistake is costing them millions. As reported in American Public Media’s Marketplace,* “Tesco is giving up on the American market.” Marketplace Morning Report says “Tesco, which owns the grocery store chain Fresh & Easy, has announced that it will close down its [...]
Stupid Mistakes
The Case of the Inverted Syntax. The other day I was watching a detective show on TV, and one of the main characters said that the suspect addressed someone as “mi cariño,” explaining it means “my love” in Spanish. Wrong! From Cuba With Love. The characters were supposed to be Cuban. A cuban would say [...]
Deadly 60 / 60 Encuentros Letales
Here’s a Spanish-language promo for Deadly 60, another exciting show from Animal Planet. The script is mine. Logos and trademarks belong to their respective owners. Edited by MagoPost.
Buscando Carros Clásicos/Chasing Classic Cars
This is the promo for the Portuguese-language and Spanish-language versions of Chasing Classic Cars, on the Discovery Channel. This promo is in Portuguese. The original Spanish script is mine. Logos and trademarks belong to their owners. Edited by MagoPost.
Problemas Perrunos/At the End of My Leash
Here’s the promo for Problemas Perrunos, the Spanish language version of At the End of My Leash, from Animal Planet. The script is mine. Edited by MagoPost.
About Me
Hi! My name is Roberto Lebron. I'm a freelance copywriter and screenwriter. I've written for Animal Planet, the Discovery Channel, Abbott Laboratories and other large corporations, but I serve small businesses, too. I specialize in helping Hispanic businesses sell in the U.S. market, and helping other businesses sell to the Hispanic market. Unlike most other copywriters, I'm completely bilingual; I'm equally comfortable writing in English or Spanish, and that's good for you. In today's global marketplace, if you're only using one language, you're leaving money on the table. I can help you reach a larger audience. Having lived in both the United States and Latin America, I not only know the languages, but also the cultures of both. … Read More
